Privacy policy

1. Who we are

Frontrowly operates an independent ticket marketplace at frontrowly.com. We sell and facilitate the sale of tickets to live sports and entertainment events. For privacy questions, contact support@frontrowly.com.

2. Information we collect

When you use our site or place an order, we may collect:

• Contact details — name, email address, phone number (if provided)
• Order information — event, ticket category, quantity, price, order reference, payment method selected
• Communications — messages you send via our contact form or email
• Technical data — IP address, browser type, device type, pages viewed, and approximate location derived from IP
• Preferences — region and currency selection stored in cookies

We do not require you to create an account. Checkout is guest-only using your email address.

3. How we use your information

We use personal data to:

• Process reservations and ticket orders
• Send order confirmations, delivery instructions, and support replies
• Respond to contact and VIP enquiries
• Prevent fraud and protect the security of our platform
• Improve our website, inventory, and customer experience
• Comply with legal obligations

We may use aggregated, anonymised browsing data (for example, event page views) to show approximate social proof such as "fans viewed this event" — never tied to your identity.

4. Legal bases (EEA / UK visitors)

If you are in the EEA or UK, we process personal data on these bases:

• Contract — to fulfil your ticket order or reservation
• Legitimate interests — fraud prevention, analytics, and improving our service
• Consent — where required for non-essential cookies or marketing (when offered)
• Legal obligation — where we must retain or disclose data by law

5. Sharing your information

We do not sell your personal information. We may share data with:

• Service providers — email delivery (e.g. Resend), hosting, payment processors when card or crypto checkout is enabled
• Venue / fulfilment partners — only as needed to deliver valid tickets
• Authorities — if required by law or to protect our rights

Providers are bound by contracts requiring them to protect your data and use it only for the services they perform for us.

6. Cookies and local storage

We use cookies and similar technologies for:

• Remembering your region and currency preference
• Session and checkout continuity
• Understanding how visitors use the site

You can control cookies through your browser settings. Disabling essential cookies may affect checkout or locale selection.

7. Data retention

We keep order and contact records for as long as needed to fulfil orders, handle disputes and refunds, and meet tax and legal requirements — typically up to seven years for financial records. Marketing enquiries are retained until resolved, then deleted or anonymised within a reasonable period.

8. Security

We use industry-standard measures including HTTPS, access controls, and secure hosting. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security.

9. Your rights

Depending on where you live, you may have the right to:

• Access, correct, or delete your personal data
• Object to or restrict certain processing
• Data portability
• Withdraw consent where processing is consent-based
• Lodge a complaint with your local data protection authority

To exercise these rights, email support@frontrowly.com with your order reference if applicable. We respond within 30 days where required by law.

10. International transfers

We may process data in the United States and other countries where our providers operate. Where required, we use appropriate safeguards such as standard contractual clauses.

11. Children

Our services are not directed at children under 16. We do not knowingly collect data from children. Contact us if you believe a child has provided personal information.

12. Changes

We may update this policy from time to time. Material changes will be reflected on this page with an updated date. Continued use of the site after changes constitutes acceptance of the revised policy.

13. Related policies

See also our Terms of service, Refund policy, and Order guarantee.